A Lead Generation Service Built For Wedding Venues
What is Social Swan?
Social Swan is a specialist lead generation service built exclusively to help wedding venues fill calendars with viewings and wedding bookings.
What is the Social Swan Leads Engine?
The Leads Engine combines high converting ad creative, structured campaign architecture and strategically built lead forms across Meta and Google Ads to attract and qualify couples actively searching for venues.
Why are Meta Ads & Google Ads the best drivers for venue leads?
They allow us to reach couples at the exact moment they are planning their wedding, capture their details instantly, and turn interest into booked viewings without wasted spend.
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Precision Targeting
Filter out window shoppers. Find couples interested in your venue who are actively planning their wedding
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Lead Qualification
You only receive enquiries from couples with a set date, a capacity, and a phone number
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Direct Booking Engine
Leads are delivered directly to you, turning enquiries into booked tours and signed contracts
The results will come in fast
One of our wedding venue Meta Campaigns reached 22 leads in the first 2 days. Fully built using the Social Swan Leads Engine.
What does Social Swan do differently?
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Lower Cost Per Lead
Relentlessly optimise campaign variables to drive down your Cost Per Lead (CPL), ensuring that every penny of ad spend contributes to profitable tour bookings
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100% Lead Exclusivity
Unlike large directories or shared services, your leads are never resold. You are guaranteed 100% lead exclusivity, giving your venue the sole opportunity to secure the high value booking
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24/7 Live Data Access
You maintain 24/7 Live Data Access to monitor campaign performance, lead quality, and key metrics in real-time, giving you complete confidence and oversight of your investment
Meta Ads
Meta Ads are paid advertisements that run across Facebook and Instagram, allowing businesses to target specific audiences based on location, behaviour and intent.
For wedding venues, this is powerful because it puts your venue directly in front of engaged couples in your area while they are actively planning.
Using high impact visuals and structured lead forms, Meta captures enquiries instantly inside the platform, reducing friction and increasing conversion rates.
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Campaigns can typically launch within days once access to your Meta ad account is granted, with enquiries often beginning in the first week as the system optimises.
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For consistent results, we typically recommend a minimum ad spend of £400 to £500 per month. This allows the campaign to gather enough data to optimise properly and maintain a steady flow of enquiries.
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You will need an active Facebook Business Manager, a connected Facebook page and Instagram account, and a Meta ad account. We guide you through access setup and ensure everything is structured correctly before launch.
Google Ads
Google Ads allows your venue to appear at the exact moment couples are actively searching for wedding venues in your area. Unlike social media, where we generate interest, Google captures existing intent.
When someone searches ‘wedding venue near London’ or similar high intent phrases, your venue appears at the top of results.
This makes Google ideal for capturing ready to book couples, increasing viewing enquiries and ensuring you are visible when decisions are being made.
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We typically recommend a minimum of £400 per month in ad spend to generate consistent data and maintain strong visibility for high intent searches.
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We conduct keyword research focused on high intent, location specific searches that couples use when actively comparing venues.
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Yes, but our strategy focuses on high intent, location specific searches and tightly structured campaigns to ensure your venue appears prominently when couples are ready to enquire, not just browsing.
Together, Meta ads and Google ads are the perfect couple
Why? because Meta ads excel at targeting couples visually and emotionally, showing ads on Facebook and Instagram where they scroll for inspiration.
Google ads capture intent, reaching couples actively searching for venues online.
Combining both increases reach, engagement, and leads while reinforcing your brand across platforms.
Meta builds awareness and interest, and Google ensures you’re there when couples are ready to book.
Together, they create a full funnel strategy that maximises visibility, drives high quality leads, and gives wedding venues a competitive edge in a crowded market.
We’ve Already Found Your Audience
We offer full funnel lead generation across the biggest social media entry points, reaching more than 90% of UK adults every month.
Why do we typically start with Meta Ads?
• Meta lead forms convert up to 3 times higher for cold audiences, reducing cost per lead and drop off.
• Meta holds the strongest intent and interest signals for major life events such as engagements, anniversaries and relationship milestones, giving advertisers more than 2000 lifestyle and behaviour indicators to work with.
• 88% of couples in the UK use Instagram for wedding inspiration, and more than half say Instagram was their first point of discovery for a venue.
Hi, I’m Cory
I work exclusively with wedding venues, helping them generate genuine, time sensitive enquiries using Paid ads.
This approach is built on hands on experience running and optimising ad campaigns over several years, with a focus on simplicity, speed, and enquiry quality rather than vanity metrics or complex funnels.
Cory Peynado
Founder | Social Swan
Get In Touch
Have a question or want to talk about your Wedding Venue needs? drop us a line below and we’ll get back to you asap.
Apply For A 2 Week Meta Ads Free Trial
We will build and manage your entire Meta Ads Lead Generation campaign for free for 2 weeks. Offer limited to select venues.
Our Management Fee is £0
You simply cover your ad spend and we do the heavy lifting.
If we generate qualified booking tours and leads and you’re seeing the results you want, we can discuss an ongoing partnership at a low flat monthly fee.
If we don't, we part ways, you keep the leads and the data. Thats how confident we are in our ability to deliver.
No risk. No long term contracts. Pure performance.
